No more confusing instructions – call in a freelance copywriter
We’ve all enjoyed another season of new games and gadgets. But how many of them made sense when they came out of the box? Who spent Christmas cursing a set of abysmally confusing instructions? Your gadgets come from China; your instructions should be home-grown...
Coin your own dictionary definitions
The job of the lexicographer used to be lonely, quiet, and thoughtful – as austere as life in a monastic order. Nowadays you can bang out a dictionary definition the moment a half-formed idea hits your head. The Urban Dictionary has been doing solid work for slang and...
Research tips for copywriters
Copywriters rely on facts. They can put a spin on things, but if their story’s not rooted in fact, it’s waffle. But what are the facts? Some clients have everything nailed; others (mostly those that rely on their PR teams for ideas) quote the first page...
