No, I don’t know what that headline means either. But that’s the point. If you force copy into a stylistic straitjacket (ooh, there we go again), you get nonsensical non-sequiturs (hmmm). So when a few bags of fruit and nuts from Holland & Barrett...
This is pet-hate time. I’m talking about those trivia snippets dropped into the pages of staff and customer newsletters. You can’t miss them because the headline is always the same: ‘Did you know?’ Somewhere buried beneath those three innocuous...
How many times a day do you read something like this?: Tedious Trading is one of the UK’s leading purveyors of bland brand claims. Writers throw in that ‘one of’ phrase without a moment’s thought. Because being up there with the leaders must be good....
Congratulations to Reach Contact for a magnificent win at last Friday’s UK Customer Experience Awards. Reach are Heathrow’s purple-clad Passenger Ambassadors, and a factor in the airport’s relentless rise up the European passenger-satisfaction...
Marketers love a bit of razzmatazz. The calendar sags under the weight of days set aside for celebrating everything from hot dogs (date varies: 14th July this year) to lawn mowing (8th November: bizarrely timed for a month when grass barely grows). Most are spurious:...