Foolproof proofreading for proud self-publishers
Why bother? If you care, you’ll check. So let’s start at the beginning: you’ve written something magnificent and you want to publish it right away. But wait; haste is your enemy. Give it a few more minutes and you’ll be publishing a much cleaner...
Instructions for winning at solitaire
We copywriters like a good board game – especially a solitary one. Complements our lack of social skills. But that’s not the point of this page. This is a trumpet-blowing exercise to show how good I am at writing instruction manuals for anything from building a...
Copywriting head cases: title case and other headline styles
At Text Wizard Copywriting, I style headlines in what’s known as sentence case (example above). It’s simple and clean. Another popular style is called title case. I’m not a fan of title case because it’s difficult to apply consistently. There...
