Chas Walton |

Is your brand identity and style guide idiot-proof?

by Chas Walton | Jul 11, 2016 | Corporate style, Instructions, Internal comms

Before you send your swish new brand-identity manual or design style guidelines for client or internal approval, have one last read. My guess is that there’s plenty of ambiguity in there. And that means other designers will get things wrong, or they’ll be...

Collective nouns: singular or plural?

by Chas Walton | Jul 11, 2016 | Language and letters, Sharpen your skills, Writing tips

Once upon a time, everyone was in agreement: collective nouns (which include business names) were singular. You wrote ‘the company is heading for growth’. Even things that sounded plural were really singular: ‘the Philippines is a group of...