Look for emotions not flavours from a food packaging copywriter
You know your food tastes great, but how do you tell your customers? The few adjectives you have to play with – sweet, bitter, sour, etc – are so uninspiring, you’ll find yourself relying on comparisons such as lemony, cheesy, earthy, malty. Which is fine so...
Alliterative alimentation alleviates allegory
No, I don’t know what that headline means either. But that’s the point. If you force copy into a stylistic straitjacket (ooh, there we go again), you get nonsensical non-sequiturs (hmmm). So when a few bags of fruit and nuts from Holland & Barrett...
