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Does jargon have a place in copywriting?

by Chas Walton | Mar 4, 2020 | Guest blogs, Language and letters

A guest post by Nigel Graber, a freelance copywriter in Manchester We copywriters always preach about writing in our audience’s language. We’re also hard-wired to bin the jargon. So we assume that words and phrases such as granularity, metrics, negative feedback loop,...

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Does jargon have a place in copywriting?

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