Internal comms |

Did you know (you’re wasting your readers’ time)?

by Chas Walton | Mar 2, 2017 | Copy: good and bad, Internal comms

This is pet-hate time. I’m talking about those trivia snippets dropped into the pages of staff and customer newsletters. You can’t miss them because the headline is always the same: ‘Did you know?’ Somewhere buried beneath those three innocuous...

Is your brand identity and style guide idiot-proof?

by Chas Walton | Jul 11, 2016 | Corporate style, Instructions, Internal comms

Before you send your swish new brand-identity manual or design style guidelines for client or internal approval, have one last read. My guess is that there’s plenty of ambiguity in there. And that means other designers will get things wrong, or they’ll be...