Copywriting that’s bang on brand

Projects that have already changed a few minds

To chat about copywriting as persuasive as this, call 0117 204 7334 or fire off an email

General and consumer-facing copy

Gosh!

Detail from the Gosh! website

Free-from food web copy

Dorwest Herbs

Pet healthcare copywriter

Nicholson’s pubs

Hand holding a beer glass that's filling with beer

Beer, cask ales, and hospitality

Dickies workwear

Extract from the intro to the Dickies workwear catalogue

Workwear catalogue copy

Oakman Inns

Chefs working in an Oakman Inns kitchen

Coaching inn hospitality brochure

Fit Builder

Masthead of Fit Builder newsletter

Construction industry newsletter writer

Heathrow

Placeholder image

Airport souvenir photobook

First Point Insurance

Extract from First Point advertorial showing a Mercedes

Independent insurance brokers

Halifax

Detail from Halifax leaflet about ISA-switching

Financial services copywriting

Arts Fresco

The Tiny Travelling Tightwire Show by Dizzy O'Dare Presents

Festival of street theatre programme editor

Grace Homes

Welham Bush Farm, Great Bowden

New homes builder and developer

Holiday Cottage Compare

Lakeside holiday with landing stage and bathing hut

Tourism and holiday rentals copy

SwissTool.co.uk

Online retailer sales copy

Society of Homeopaths

Two people talking seen in silhouette

Healthcare professionals copywriting and content

Retail packaging copywriters

Pep & Lekker

Food packaging brand story

Saira Skin

Saira Skin Hydrating Facial Oil with fruits

Skincare packaging copy

The Artful Baker

BoP brand copywriter

The Fresh Pasta Company

Packaging detail from Matarello by the Fresh Pasta Company

Packaging copy for renamed food brand

Insane Grain

Surprised llama wearing glasses

Quirky BoP snack story

New Covent Garden Food Co

Detail from the cover of Soup for All Seasons from New Covent Garden Food Co

Food and drink packaging and book

Gosh!

Brand-defining packaging copywriter

Scapa single malt

Lighthouse against a dark evening sky

Malt whisky brand positioning copy

Internal comms and B2B copywriting

Lafarge

Reedmace overlaid with the Fibonacci series

Construction industry trade-show booklet

Leicester City Council

Cover detail from Leicester City Council arts prospectus

Local authority arts and culture copy

British Gypsum

British Gypsum lorry

Fleet livery copywriting

CCF

builders’ merchant

Snapshot from the cover of the CCF TradeTalk newsletter

Construction-industry newsletter writer

DLF

seeds and science

Two cows: one brown, one black

Global seed developer and merchant

Kerio

Interior of Rutland Cycling's shop at Whitwell

Writer of IT case studies

Creative Triangle

Brand copy for a design agency

Bong

Post-room worker with packaging and profits arrow

Annual report copywiter

Science Vale UK

Graphic representation of an expanding universe

Words for a science-park development

Mettler Toledo

X-ray image of a food package

Production-line-safety white paper

drivebusiness

Part of a drivebusiness ad featuring its work for AllSaints

fashion-industry ecommerce ads

Video and film scriptwriter

Wimbledon Driving School

Still of Alastair Greener, presenter of the Wimbledon Driving School video

Driving school video script

Heathrow

Placeholder image

Airport animation scriptwriting

National Space Centre

The Milky Way in the blackness of space

Planetarium script narrated by Lord Attenborough

Yusen Logistics

Placeholder image

Logistics conference video script

Editorial style and tone of voice

Waitrose

Waitrose packaging detail showing a cup with asparagus tips

Supermarket packaging copy and tone of voice

Heathrow

An aircraft on the stand at Heathrow

Airport writing style and editorial guidelines

ProPac

Cardboard mailboxes from ProPac

Brand design guide and tone of voice

Yeo Valley

Cows in field

Retail packaging copy and tone-of-voice guide

Museum and heritage projects copywriter

National Trust, Knole

View towards the clock tower at Knole

Interpretation copy to bring in new audiences

Experience Barnsley

Storytelling for a new museum built on community-donated artefacts

National Trust, Clumber Park

Close-up of a black beetle

Visitor-centre explanatory panels

Peterborough Museum

Placeholder image

Copywriting for an HLF-funded rmuseum refurbishment

Instruction manuals and learning materials

Bushboard

Screenshot from the installation DVD for Encore from Bushboard

Kitchen worktops installation instructions DVD

Holts

Tyre and can detail from front of Holts Tyreweld

Tyreweld back-of-can user instructions

Finnforest

Detail from the instructions for a Finnforest log cabin

Log-cabin self-build instruction manual

Wimbledon Driving School

How a crash might happen if you stop too close in slow-moving traffic

Driving school online training materials

Contact

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Email chas@textwizard.com

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