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Brand-defining food packaging copywriter for Gosh!

Gosh! is a range of naturally free-from burgers, bakes, and bites from Great Food. The back-of-pack copy captures the excitement the team felt for their new range. Nothing worthy here because Gosh! is all about flavour.

I nailed it first time. Five options in the first draft, and they picked their favourite without a single change. I also rewrote the cooking instructions to match the brand.

The launch website for Gosh! was even better. That, too, was written by me.

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Go on, see what I did for the Gosh! website