<< Return to copywriting / copywriters portfolio

Case study copywriting for a provider of business apps

Kerio create easy-to-use security and communications software for business. I wrote a series of case studies – the IT industry’s most popular marketing tool – to show how Kerio’s customers use their apps.

When I write a case study, I find out what my client wants from it before I speak to their customer. If you don’t put the right questions to the organisation featured in the case study, you won’t get a story that sells the client. Give them half a chance, and case-study subjects will turn it into a publicity piece for themselves.

Read more:

See other case studies I’ve written or edited for Kerio:

• Encyclopaedia Britannica
• EastQuayIT
• Ronin
• Southern Tier Brewing
• Ryman
• Chanson TV
• Baustoff + Metall